In addition to being highly successful, innovative subscription businesses, what is another thing that BarkBox, FabFitFun, and Speedo all have in common? Answer: they all combine subscriptions with one-time offerings.Continue Reading
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The realm of payments encompasses a wide range of topics, from fraud and cross-border payments to artificial intelligence, mobile wallets, and compliance. Savvy subscription businesses realize that the payment process is a key element in maximizing their revenue. In fact, how well a business is able to optimize payments can be a significant competitive advantage—along with related data and analytics that can help to illuminate trends and other key insights.Continue Reading
Software as a Service—also known as the SaaS model—was one of the earliest adopters of the subscription model concept. There are, of course, a multitude of compelling, strategic reasons to adopt a subscription model based on access rather than ownership: more predictable recurring revenue streams (and compounding revenue); improved subscriber experience and greater subscriber loyalty; access to more consistent data from the confluence of marketing, customer, and billing events; and easier inventory management.Continue Reading
Output is an LA-based company that develops innovative software products for musicians, composers, producers, and sound designers. The company’s focus is simple: groundbreaking concepts, new sounds, and new sources of inspiration.Continue Reading
One of the significant benefits of subscription commerce is the amount of data and related insights this model generates compared to one-time purchases. New data related to marketing, payments, and customer lifecycle events is generated regularly, at each new billing cycle. This data is invaluable for gaining insights and making decisions that help you to optimize your business.Continue Reading
The new year is a time of new beginnings, and subscription businesses should take this opportunity to reexamine their strategies for combating CNP fraud. Whether accepting orders that are fraudulent (which often results in chargebacks) or denying legitimate orders on the mistaken belief that they may be fraudulent, merchants stand to lose a lot of money if they aren’t able to effectively mitigate fraud.Continue Reading
We all know that the holidays are a time of gift-giving—with Black Friday and Cyber Monday being two of the busiest days of the year for both brick-and-mortar and online sales. But there’s another kind of giving that’s promoted during the holidays, one that doesn’t have anything to do with shopping.Continue Reading
Recently, we wrote about the trends expected this holiday shopping season. We discussed tips and best practices related to gift subscriptions, coupons, and free trials which can be very effective tactics that subscription businesses can use to acquire new subscribers during this most wonderful time of the year.Continue Reading
Last week, Recurly was a sponsor at the first annual SUBSCRIPTION SHOW, hosted by Subscription Insider and held in the beautiful if chilly downtown Boston. The show featured presentations and panels from some of the top in the industry including Worldpay, JPMorgan Chase, the NBA, A+E Networks, Sirius, Marvel, and Intuit, along with a number of other other Enterprise businesses and SMBs. The primary subscription verticals represented were OTT/streaming media, publishing, SaaS, and box of the month, and most attendees are from companies looking to mature their subscription product offerings or transition their product/service into a subscription model, rather than businesses that are completely new to subscriptions.Continue Reading
That time of year is approaching, when sleigh bells are rung, dreidels spun—and retailers look forward to making their revenue numbers for the year.
For retailers and shoppers alike, the holiday season officially kicks off on Black Friday followed by Cyber Monday, an even more popular shopping day. Last year, 67 million shoppers stole time away from work to make a dent in their holiday gift list on Cyber Monday. Overall, online purchases account for around 20% of holiday sales.Continue Reading