Author Archive: Marilyn Latham

Recurly eBook: Get on the FastTrack to Subscription Success

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ebook

Having proven its appeal to both businesses and consumers, more and more companies are adopting the subscription model as a better way to provide access to their products or services, all the while generating consistent, recurring revenue. It’s a win-win for both subscribers and the business—which is why subscriptions are one of the fastest-growing categories in e-commerce.

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Minimize Churn, Maximize Revenue: a New E-Book From Recurly

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Churn ebook subscriber retention

Churn is a key metric in subscription commerce, tracked closely by the most specialized Box of the Month businesses to multi-million-dollar enterprise SaaS companies. This is because even slight differences in churn rates can have a significant impact on revenue growth.

Understanding how to minimize churn and increase subscriber retention is a key focus for successful subscription commerce companies. It’s a significant area of focus for Recurly, too, as we are continually working to develop new technology to reduce churn. We also want to make sure we are sharing our expertise, and our newest e-book discusses key considerations in managing churn and retaining subscribers.

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How Recurly’s Flexible Platform Supports JW Player’s Revenue Growth

JW Player is an impressive company. It has developed into the world’s largest network independent video platform, used in 193 countries and powering 20 billion videos via two billion unique devices each month. That represents 900 million hours of video—or approximately five percent of all videos streamed online. Since 2013, JW Player has used the Recurly subscription management platform to monetize its SaaS business.

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Subscriber Acquisition, Retention, and Loyalty


Subscription success demands a laser focus on providing subscribers with consistent value which leads to predictable recurring revenue. We recently explored the topic of subscriber acquisition. Now, in our newest e-book, we outline techniques, tactics, and best practices that subscription businesses can use to increase subscriber retention.

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Recurly’s Top Blog Posts of 2017

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Best Practices

The New Year is a time to reflect on the year that has passed and plan for what lies ahead. At Recurly, it’s become our tradition to look back on our blog posts from the previous year and see which were the most popular. We’re always pleased to see how many clicks and shares our posts receive, and hope that our blog helps customers better use Recurly to manage and optimize their subscription business.

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Happy New Year From Recurly!

As we approach the end of the year, Recurly would like to take this opportunity to send our customers our best wishes for 2018!

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Adyen + Recurly Helps Subscription Businesses Expand Globally

Subscription businesses that want to expand globally know they need to offer the payment methods that their prospects in different countries prefer. They need a gateway that can accept international currencies along with the a wide variety of payment methods global customers tend to use.

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How Recurly Helps Asana to Scale Accounting and Finance Operations

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Customer Case Studies NetSuite

Asana makes a popular SaaS app used by business teams to more effectively track and manage work and projects. In 2012, the Asana team needed a robust solution to manage their subscription billing and payments functions. They chose the Recurly subscription management platform, and  built it into their financial operations, to power their growth in the enterprise SaaS category.

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Subscription Commerce Trends for 2018

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subscription trends

Subscription commerce is ever evolving. A few years ago, who would have expected Porsche to launch a subscription service? Or that monthly boxes of beauty samples or shaving supplies and OTT services would propel the subscription model to new heights? And how will these trends shape the subscription space going forward—and drive growth and innovation?

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OTT Breaks Records and Looks to the Future

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OTT VSOD SVOD

With the airing of the season seven finale of Game of Thrones a few weeks ago, HBO saw record-breaking viewership numbers. Having already become the most-watched show ever in the history of broadcasting, the Game of Thrones finale saw 12.1 million people tune in for the live broadcast in the U.S. and just under 4.5 million viewing it via streaming services. All 16.6 million were likely on the edge of their seat throughout.

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