Author Archive: Marilyn Latham

How Recurly’s Flexible Platform Supports JW Player’s Revenue Growth

JW Player is an impressive company. It has developed into the world’s largest network independent video platform, used in 193 countries and powering 20 billion videos via two billion unique devices each month. That represents 900 million hours of video—or approximately five percent of all videos streamed online. Since 2013, JW Player has used the Recurly subscription management platform to monetize its SaaS business.

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Subscriber Acquisition, Retention, and Loyalty


Subscription success demands a laser focus on providing subscribers with consistent value which leads to predictable recurring revenue. We recently explored the topic of subscriber acquisition. Now, in our newest e-book, we outline techniques, tactics, and best practices that subscription businesses can use to increase subscriber retention.

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Recurly’s Top Blog Posts of 2017

posted in:
Best Practices

The New Year is a time to reflect on the year that has passed and plan for what lies ahead. At Recurly, it’s become our tradition to look back on our blog posts from the previous year and see which were the most popular. We’re always pleased to see how many clicks and shares our posts receive, and hope that our blog helps customers better use Recurly to manage and optimize their subscription business.

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Happy New Year From Recurly!

As we approach the end of the year, Recurly would like to take this opportunity to send our customers our best wishes for 2018!

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Adyen + Recurly Helps Subscription Businesses Expand Globally

Subscription businesses that want to expand globally know they need to offer the payment methods that their prospects in different countries prefer. They need a gateway that can accept international currencies along with the a wide variety of payment methods global customers tend to use.

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How Recurly Helps Asana to Scale Accounting and Finance Operations

posted in:
Customer Case Studies NetSuite

Asana makes a popular SaaS app used by business teams to more effectively track and manage work and projects. In 2012, the Asana team needed a robust solution to manage their subscription billing and payments functions. They chose the Recurly subscription management platform, and  built it into their financial operations, to power their growth in the enterprise SaaS category.

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Subscription Commerce Trends for 2018

posted in:
subscription trends

Subscription commerce is ever evolving. A few years ago, who would have expected Porsche to launch a subscription service? Or that monthly boxes of beauty samples or shaving supplies and OTT services would propel the subscription model to new heights? And how will these trends shape the subscription space going forward—and drive growth and innovation?

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OTT Breaks Records and Looks to the Future

posted in:
OTT VSOD SVOD

With the airing of the season seven finale of Game of Thrones a few weeks ago, HBO saw record-breaking viewership numbers. Having already become the most-watched show ever in the history of broadcasting, the Game of Thrones finale saw 12.1 million people tune in for the live broadcast in the U.S. and just under 4.5 million viewing it via streaming services. All 16.6 million were likely on the edge of their seat throughout.

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Subscriber Acquisition: Best Practices and Key Metrics

Subscriber acquisition is both an art and a science—and it can be a complex undertaking. A business needs to know who its best customers are likely to be, have a thorough understanding of what it is they want and what the business can provide (their pain points and how best to solve them), and how much customers are willing to pay.

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Convenience and Mobile Commerce Expected to Drive Holiday Sales This Season

A new report by eMarketer predicts that e-commerce sales may jump by over 16% this year. The report credits growth in mobile sales along with intensifying competition between large retailers and marketplaces for the increase. Mobile commerce, particularly via smartphones, has been a powerful force all year, with eMarketer predicting that mobile commerce will have risen by 58% by year’s end, compared to 2016.

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