Author Archive: Marilyn Latham

Recurly eBook: Gaining a Competitive Advantage Through Subscription Commerce

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ebook

Did you know that 15% of online shoppers have signed up for one or more subscription services? Or that the subscription e-commerce market has grown by more than 100% every year over the past five years? In fact, this market generated more than $2.6 billion in sales recently, and 2019 will likely continue this upward trend as more businesses discover the power and performance of the subscription model.

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So Many Ways to Participate in Boulder Startup Week

Boulder Startup Week (BSW) is in its 10th year. This free, five-day event celebrates the unique startup community in Boulder, Colorado. It’s also a celebration of entrepreneurship and a way to support a common goal: to imagine and bring to life exciting, valuable, and successful companies.

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Silicon Valley Bank Meetup Recap: Discussing Trends in Subscription Commerce

On Wednesday evening of last week, Silicon Valley Bank hosted a lively meetup with Recurly at the Bank’s San Francisco office. The event was attended by a highly-engaged group of subscription commerce companies gathered to discuss best practices and the growth of the hybrid model.

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Strategies for Improving the Subscriber Checkout Experience

We’ve all been there: waiting in line at the grocery store with one item behind someone with twenty. It’s frustrating. The checkout process in e-commerce can be frustrating too, and subscription businesses should do all they can to optimize and streamline this process for their subscribers. Why? Because eliminating friction from the checkout experience is a best practice and can increase conversions. What are some ways to do this?

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Tailor Brands and Recurly Deliver a World of Powerful Branding

Tailor Brands was founded on the belief that powerful branding should be accessible to everyone, regardless of skill level, background in design, or budget size. The company describes its platform as the world’s first automated branding agency—providing AI-software that creates unique brand identities and elements on the spot.

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How Offering Alternate Payment Methods Provide a Competitive Edge

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Payments mobile payments Amazon Pay

Every business competing in the market today seeks a competitive edge, and one way that subscription businesses gain this edge is by offering multiple payment options. Letting subscribers use their preferred payment method can increase conversions. And preferences differ. In the US and Canada, credit cards dominate ecommerce, but purchasers in other parts of the world favor digital wallets, direct debit, and other payment methods. Demographics also play a role in what payment methods are preferred.

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New Payment Options and Improved Subscriber Experience Propel Cook Political to Impressive Expansion

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Customer Case Studies

For anyone interested in politics, an organization such as The Cook Political Report can be an important resource. Cook Political is an independent, non-partisan weekly newsletter that analyzes elections and campaigns for the US House of Representatives, US Senate, State Governors, and President, as well as American political trends. Founded in 1984, The Cook Political Report has evolved from a print-only publication to an online platform with a highly popular electronic newsletter available via individual and group subscriptions.

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Set Yourself Up for Subscription Success With Recurly’s 2019 Guide

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Best Practices e-book

In today’s ever-evolving subscription commerce landscape, businesses must meet their subscribers’ present needs while also planning for how they will respond to future changes in the marketplace. The most successful businesses are those that have the flexibility to innovate, with solutions that are efficient and scalable.

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Happy Holidays From Recurly!

As we approach the end of the year, Recurly would like to take this opportunity to send our customers best wishes for a happy, healthy, and productive 2019!

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Gain a Competitive Advantage for Your SaaS Business: New Guide From Recurly

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SaaS ebook

Industry analysts have predicted that by 2020, all new software businesses and 80% of historical vendors will offer a subscription option. “What began as a trickle a few years ago has become a stampede of vendors wanting to make a move to a subscription business model,” remarks their analyst.  

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