Author Archive: Marilyn Latham

Choosing the Right Subscription Platform for International Expansion: A New E-book From Recurly

Increasingly, subscription businesses seeking to expand are pursuing a global strategy. But to do this effectively, these businesses need to make sure they have the right subscription management platform,  

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How to Address Subscription Box Fatigue and Retain Subscribers

The popularity of subscription boxes has been a boon to subscription commerce. But this popularity can be a double-edged sword. While recipients may love their different boxes filled with delightfully curated products or regularly needed essentials, sometimes this becomes too much of a good thing. Subscription box fatigue can happen when consumers get too many boxes, too often, and the enjoyment they get from them begins to decline, resulting in cancellations. How can subscription box-of-the-month companies respond to lessen this voluntary churn?

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The Insightful Accountant Gives Recurly a “First Look”

posted in:
financial services finance

At Recurly, we’ve introduced many features to better serve the needs of finance teams working with recurring revenue and its inherent complexity. For example, our integration with QuickBooks Online, NetSuite, and Xero allows us to automate the transfer of data from Recurly into those systems, to support operations that scale. Our automated tax support streamlines compliance and improves accuracy. And Recurly’s decline management technology significantly improves collections so you can be sure your revenue is maximized each month.

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Streamlining Financial Operations: Key Learnings From Our Webinar

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Recurly Resources

Recurly recently presented a webinar entitled “Scaling Subscription Billing: A Guide to Streamlining Financial Operations” which received a terrific response from the attendees. This response prompted us to publish this recap along with a link to the recorded webinar for those who missed the live webinar last week.

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International Expansion and Recurly

posted in:
global expansion

These days, any e-commerce offering has international potential: if customers from other nations are able to complete their purchase, the business is operating “globally.” But there’s much more that a subscription business can and should do to foster and grow its international market. Supporting international currencies and payment methods, and complying with different countries’ tax requirements are critical to serving a global audience. Subscribers also expect a company’s online presence to be localized, especially checkout and payment pages.

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New Recurly Research Examines Subscriber Retention

As an objective measure of business performance, benchmark data is an invaluable resource on which businesses rely to help them make better-informed decisions. With a wide range of customers in multiple industries using Recurly, we have unique access to comprehensive data and metrics, which subscription businesses can use to make those critical decisions.

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Recurly eBook: Getting on the Fast Track to Subscription Revenue

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ebook

Having proven its appeal to both businesses and consumers, more and more companies are adopting the subscription model as a better way to provide access to their products or services, all the while generating consistent, recurring revenue. It’s a win-win for both subscribers and the business—which is why subscriptions are one of the fastest-growing categories in e-commerce.

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Minimize Churn, Maximize Revenue: a New E-Book From Recurly

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Churn ebook subscriber retention

Churn is a key metric in subscription commerce, tracked closely by the most specialized Box of the Month businesses to multi-million-dollar enterprise SaaS companies. This is because even slight differences in churn rates can have a significant impact on revenue growth.

Understanding how to minimize churn and increase subscriber retention is a key focus for successful subscription commerce companies. It’s a significant area of focus for Recurly, too, as we are continually working to develop new technology to reduce churn. We also want to make sure we are sharing our expertise, and our newest e-book discusses key considerations in managing churn and retaining subscribers.

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How Recurly’s Flexible Platform Supports JW Player’s Revenue Growth

JW Player is an impressive company. It has developed into the world’s largest network independent video platform, used in 193 countries and powering 20 billion videos via two billion unique devices each month. That represents 900 million hours of video—or approximately five percent of all videos streamed online. Since 2013, JW Player has used the Recurly subscription management platform to monetize its SaaS business.

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Subscriber Acquisition, Retention, and Loyalty


Subscription success demands a laser focus on providing subscribers with consistent value which leads to predictable recurring revenue. We recently explored the topic of subscriber acquisition. Now, in our newest e-book, we outline techniques, tactics, and best practices that subscription businesses can use to increase subscriber retention.

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