Author Archive: Marilyn Latham

Key Terms Related to Churn, Defined

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Churn

“If you wish to converse with me, define your terms.”  ~ Voltaire

Next week, we’ll be launching the first of several blog posts about data—specifically about how our customers can use their data in Recurly to improve and optimize their business. Our first post focuses on churn, which is always a key topic of interest for subscription-based businesses. But before we dive into the blog series, we thought it might be a good idea to quickly review the meaning of some different terms related to churn.

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Saastr Discussion: Building a Subscription Commerce Company

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podcast

Recently, Recurly’s CEO Dan Burkhart spoke to Harry Stebbings, host of “The Official Saastr Podcast.” They discussed a variety of topics in this wide-ranging 25-minute interview, including Dan’s background at eBay and how he came to be a co-founder of Recurly, along with Isaac Hall. He talked about what their “Aha!” moment was in meeting the challenges posed by recurring billing, specifically how providing visibility into customer events is a key aspect of effective customer acquisition.  

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How ReturnLoads Delivers Competitive Advantage With Recurly

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Customer Case Studies

Returnloads.net is an online freight exchange in the UK. They connect haulage companies who have empty vehicles with businesses that need goods moved—helping to reduce costs along with the number of empty trucks traveling throughout the U.K.

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How a Dedicated Subscription Billing Platform Can Benefit Finance Teams

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accounting finance

As any subscription business knows, recurring billing is complex and presents many challenges that billing for a one-time purchase does not. Different billing models, mid-month upgrades and downgrades, add-on charges, etc. all add to the complexity.

From an accounting and finance standpoint, accurate reporting each month is complicated by these factors, each of which impacts billing and can complicate revenue recognition. And as a business scales, this complexity only increases. Another challenge for finance professionals is that most ERP and CRM systems are not designed to handle recurring revenue.

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Mad for Sports: How Live Programming is Driving Video on Demand

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OTT SVOD AVOD

March Madness is upon us, along with the predictions. No, not which teams will be in the Final Four—but how many hours of lost productivity will businesses suffer due to distracted employees! Estimates are that anywhere from 24 to 82 million employees will use company time not just to watch games but also to research the brackets, make their bets, and track results. And this may result in employer losses totaling as much as $2 billion.

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Focus on Retention to Grow Your Business: a Primer From Price Intelligently

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Best Practices Churn Recovered Revenue

Here’s a really useful blog post from our friends at Price Intelligently, titled “How to Turn a SaaS Company Around in 90 Days.” While it’s written with a SaaS audience in mind, the concepts are solidly applicable to nearly any subscription business.

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Are You Being Served? BritBox Comes to US, Anglophiles Cheer

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OTT Streaming Media SVOD AVOD

Fans of British TV now have a new reason to rejoice! A new streaming service showcasing the best of British TV is coming soon to our shores. It’s called BritBox and it’s chock full of good stuff for Anglophiles who need their weekly fix of EastEnders, Holby City, and others—streaming those shows just 24 hours after their UK broadcast premier. Other popular British hits such as Miss Marple, Blackadder, Are You Being Served—even the original version of The Office—are included as well. With thousands of hours of programming, there’s sure to be something for anyone and everyone who loves the unique voice, character, and settings that British TV offers.

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The Future is Mobile

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Trends Mobile mobile payments

Smartphones have revolutionized many aspects of how we live our lives. From the convenience of text messaging to keep in touch, map apps which keep us from getting lost, immediate access to our favorite social apps to stay engaged, and always having a camera to document what we see and experience, the smartphone is an incredibly useful device. Most of us feel practically naked when we forget and leave it at home.  

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OTT Providers Capture Increasing Share of Viewership

“Binge-watching” is a new term that has joined the lexicon in the past few years. A runner-up for Oxford Dictionary’s Word of the Year in 2013 (the word “Selfie” was chosen instead), binge-watching refers to watching multiple episodes of a TV program in rapid succession. Netflix’s decision to launch all at once the entire first season of their original series, House of Cards, popularized the practice. Viewers in the thrall of the conniving and power-hungry Frank Underwood and his wife Claire wouldn’t have to wait a week for the next episode—and binge-watching officially became a “thing.”

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Going for Omnichannel Gold in 2017

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Trends omnichannel

In a recent study, what kind of customer did 59% of U.S. retailers say were more profitable than others? If you answered “omnichannel customers” then you’d be correct!

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