Author Archive: Marilyn Latham

Happy Holidays From Recurly!

As we approach the end of the year, Recurly would like to take this opportunity to send our customers best wishes for a happy, healthy, and productive 2019!

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Gain a Competitive Advantage for Your SaaS Business: New Guide From Recurly

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SaaS ebook

Industry analysts have predicted that by 2020, all new software businesses and 80% of historical vendors will offer a subscription option. “What began as a trickle a few years ago has become a stampede of vendors wanting to make a move to a subscription business model,” remarks their analyst.  

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Happy Thanksgiving From Recurly!

Yesterday, Recurly held our annual Thanksgiving potluck in our San Francisco and Boulder offices. Our many talented chefs and bakers brought in their favorite Thanksgiving dish or dessert, and we debated whose dish was the most delicious or unusual while sipping sparkling cider. A wonderful time was had by all!  

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Recurly Expands in Boulder

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Recurly News

We are excited to announce that Recurly’s Colorado team has moved to a new location in downtown Boulder, just three blocks from well-known Pearl Street. We spent the previous three years in a building right across the way from our new location. Our old office served us well, and we made great memories (and subscription management software) there—and now, we can’t be more excited about our new space.

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Improve Transaction Success With Recurly’s Account Updater

If you’re an e-commerce business, two of the most dreaded words you’ll hear are “card declined.” When a credit (or debit) card is declined, the sale can’t go through and you don’t earn that revenue. If you’re a subscription business processing a recurring payment, a declined card can also result in involuntary subscriber churn.

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Winning Strategies for Subscriber Acquisition

The best things in life are free, or so the saying goes. In subscription commerce, free trial subscriptions are a proven customer acquisition tool. By letting prospective subscribers sample your product or service, they can experience your offering before deciding whether or not to subscribe. Offering free trials is particularly popular with digital goods, such as streaming video services, SaaS solutions, or other services accessed via the internet. But many businesses that ship physical goods to subscribers, such as “box of the month” businesses, also provide prospects with a free trial experience before asking them to commit.

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How Recurly Helps You Acquire New Subscribers

To be successful, subscription businesses need to retain subscribers and continually attract new ones. This is true for both the smallest startup and the largest enterprise. Recurly provides a number of tools to support our customers’ efforts to gain new subscribers.

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How Recurly Supports Subscription Box Businesses

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Recurly Resources subscription boxes

The subscription box segment was an early winner in subscription commerce. Whether based on a carefully curated selection of goods or the regular receipt of necessary consumables, subscription boxes have become an enduring success story.

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Choosing the Right Subscription Platform for International Expansion: A New E-book From Recurly

Increasingly, subscription businesses seeking to expand are pursuing a global strategy. But to do this effectively, these businesses need to make sure they have the right subscription management platform.  

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How to Address Subscription Box Fatigue and Retain Subscribers

The popularity of subscription boxes has been a boon to subscription commerce. But this popularity can be a double-edged sword. While recipients may love their different boxes filled with delightfully curated products or regularly needed essentials, sometimes this becomes too much of a good thing. Subscription box fatigue can happen when consumers get too many boxes, too often, and the enjoyment they get from them begins to decline, resulting in cancellations. How can subscription box-of-the-month companies respond to lessen this voluntary churn?

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