Author Archive: Marilyn Latham

Mad for Sports: How Live Programming is Driving Video on Demand

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OTT SVOD AVOD

March Madness is upon us, along with the predictions. No, not which teams will be in the Final Four—but how many hours of lost productivity will businesses suffer due to distracted employees! Estimates are that anywhere from 24 to 82 million employees will use company time not just to watch games but also to research the brackets, make their bets, and track results. And this may result in employer losses totaling as much as $2 billion.

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Focus on Retention to Grow Your Business: a Primer From Price Intelligently

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Best Practices Churn Recovered Revenue

Here’s a really useful blog post from our friends at Price Intelligently, titled “How to Turn a SaaS Company Around in 90 Days.” While it’s written with a SaaS audience in mind, the concepts are solidly applicable to nearly any subscription business.

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Are You Being Served? BritBox Comes to US, Anglophiles Cheer

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OTT Streaming Media SVOD AVOD

Fans of British TV now have a new reason to rejoice! A new streaming service showcasing the best of British TV is coming soon to our shores. It’s called BritBox and it’s chock full of good stuff for Anglophiles who need their weekly fix of EastEnders, Holby City, and others—streaming those shows just 24 hours after their UK broadcast premier. Other popular British hits such as Miss Marple, Blackadder, Are You Being Served—even the original version of The Office—are included as well. With thousands of hours of programming, there’s sure to be something for anyone and everyone who loves the unique voice, character, and settings that British TV offers.

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The Future is Mobile

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Trends Mobile mobile payments

Smartphones have revolutionized many aspects of how we live our lives. From the convenience of text messaging to keep in touch, map apps which keep us from getting lost, immediate access to our favorite social apps to stay engaged, and always having a camera to document what we see and experience, the smartphone is an incredibly useful device. Most of us feel practically naked when we forget and leave it at home.  

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OTT Providers Capture Increasing Share of Viewership

“Binge-watching” is a new term that has joined the lexicon in the past few years. A runner-up for Oxford Dictionary’s Word of the Year in 2013 (the word “Selfie” was chosen instead), binge-watching refers to watching multiple episodes of a TV program in rapid succession. Netflix’s decision to launch all at once the entire first season of their original series, House of Cards, popularized the practice. Viewers in the thrall of the conniving and power-hungry Frank Underwood and his wife Claire wouldn’t have to wait a week for the next episode—and binge-watching officially became a “thing.”

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Going for Omnichannel Gold in 2017

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Trends omnichannel

In a recent study, what kind of customer did 59% of U.S. retailers say were more profitable than others? If you answered “omnichannel customers” then you’d be correct!

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From Art to Science, Subscription Boxes Fill the Bill

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Trends Box of the month

One of the early subscription services that took off and became very popular very quickly is the box of the month. Early entrants include Dollar Shave Club, BirchBox, Loot Crate, BarkBox, Quarterly, and others. These services can be put into three broad categories: Replenishment, Sampling, and Curation.

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Cadillac’s Subscription Service Makes Luxury Accessible

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Trends

Recently, PYMNTS featured an article on the continuing evolution of the subscription model and how it’s impacting new industries in some very unique ways. Recurly’s CEO, Dan Burkhart, joined Karen Webster at PYMNTS to discuss Cadillac’s new subscription concierge service, called BOOK, and what it means for the subscription commerce space.

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The Perils of Online Fraud and How to Fight Back

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Fraud EMV fraud management

In December, Recurly published research on holiday shopping that showed that subscription commerce continues to grow at an impressive pace. This mirrors the overall growth in holiday e-commerce, which industry research indicates grew by 16% over the previous year. Unfortunately, while Santa was bringing more gifts to more people, the Grinch was busy stealing gifts—and revenue—in the form of online fraud.

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For the Love of Retail, This Valentine’s Day

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coupons research gift subscriptions

Various statistics from the 2016 holiday season show that retailers’ holidays were bright, with strong sales both in-store and online. For example, a recent article from eMarketer highlighted data from Retail Metrics which showed overall holiday spending likely rose 4%. Similarly, retail consulting firm Conlumino’s data showed total holiday sales rose 3.8% to $196.1 billion—the biggest growth since 2011—led by a 17.1% increase in online spending.

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