Author Archive: Marilyn Latham

Millennials and How to Super-Serve This Unique Generation’s Needs

posted in:
millennials subscription trends

Ah, millennials. There is no lack of commentary around this generation, which is generally defined as being born between the early 1980’s and the late 1990’s. The largest generation in U.S. history (they’re essentially the grandchildren of the Baby Boomers—the ‘Me Generation’). Time Magazine memorably dubbed them the ‘Me Me Me Generation’ for being both confident and assertive (among other traits).

Continue Reading

Key Metrics for Subscription Commerce: Defining Our Terms

We’ve all heard the phrase, “You can’t manage what you don’t measure,” and here at Recurly we do a lot to support our customers’ ability to track and measure the progress of their subscription commerce initiatives. We launched Recurly Analytics last year to provide even better reporting and the key analytic insights that our customers can use to optimize their business. And we’re continually working to add new reports to this feature set. Look for a blog at the end of the month for more on this!

Continue Reading

Recurly’s Account Updater Service Increases Revenue, Reduces Churn

What do you think caused 5.5 million people in Britain to cancel their credit cards last year? If you guessed fraud, you’d be right. Those 5.5 million people comprise a full 12% of the population—one million higher than last year and evidence that cybercrime has gotten worse in that country and people are taking action to protect themselves.

Continue Reading

Winter is Coming to Westeros and HBO Is Ready to Capitalize

posted in:
Churn OTT

The battle for Westeros is about to heat up when the newest episode of HBO’s massively popular series, “Game of Thrones” airs on July 16th.  Winter is indeed coming. At the same time, the battle to rule the Over the Top (OTT) airwaves is also heating up. The main players (Netflix, HBO, Amazon Prime, and Hulu) are all seeking to create the next must-see series and gain huge numbers of new paying subscribers. 

Continue Reading

The Service That Added $6.4 Billion to Amazon’s Sales in 2016

posted in:
Trends Amazon Prime

The holiday season has Black Friday and Cyber Monday as its notable shopping days, from which retailers hope to score big. Black Friday shoppers hit the stores, while Cyber Monday shoppers open up their internet browsers, all in search of a deal.

But the holidays are still a long way off. Fortunately, the summer offers up a new and different day for shoppers seeking significant bargains: Amazon Prime Day, which claims to have “more deals than Black Friday.” The event, starting on July 10th,  offers deals in a wide in virtually every category. Rumors are that this annual event, now in its third year, will span longer than a single day, with some deals lasting as long as a full week. This is undoubtedly to give more shoppers more time to make more purchases (and likely to ease some of the burden on Amazon’s end as well).

Continue Reading

ESPN, Live Sports, and How Subscriptions May Change the Game

It’s happened. More people in the U.S. are now using streaming video services than have a cable subscription. This is according to a May 2017 study from Fluent LLC, as reported in eMarketer. The survey found that 67% of U.S. internet users watch or have access to a streaming service, compared to just 61% who have cable TV.

Continue Reading

Optimizing Your Subscription Business with Data-Driven Insights

posted in:
analytics metrics webinar

Subscription businesses continually need to optimize. They work to design their plans and pricing to best meet the needs of their customers and their business. They try to reduce friction and boost loyalty, all in the service of maximizing customer satisfaction and business revenue. They seek to acquire and retain customers with the greatest LTV, while at the same time, keeping their customer acquisition costs down. And then they seek to improve everything each month! It’s a never ending process.

Continue Reading

Comparative Churn Data to Gauge the Health of Your Business

Because it can so negatively impact monthly recurring revenue, customer churn is something that subscription businesses take very seriously. Churn is an important concern as it takes away from the hard-fought efforts to acquire and retain customers. Because of this impact on revenue and subscriber numbers, a subscription business’ monthly churn rate is an indicator of the health of the business, and it should be monitored closely.

Continue Reading

Subscriptions Power the New ‘Mobility Market’

posted in:
Trends

Subscription commerce continues to evolve. Long ago, subscriptions centered on newspapers, magazines, and for teenagers, the Columbia Record Club. With the dawning of the internet age, subscriptions took over new realms such cloud software, digital entertainment, and boxes of the month. As the subscription model continues to prove its appeal and its versatility, subscriptions enter new and unexpected realms.

Continue Reading

You CAN Take it With You: New Rules for Cross-Border Streaming in the EU

The modern world is increasingly connected and mobile. Our devices are ‘always on’ and give us 24/7 access to all things digital for work and play. Whether you want to watch movies or TV on your iPhone on the bus, or stream your favorite playlist, or listen to the latest hip podcast while on the go—anytime, anywhere access is what it’s all about.

Continue Reading

Ready to Get Started?

Request a Demo

Recurly provides enterprise-class subscription management for thousands of businesses worldwide.