Subscriber retention is a cornerstone of successful subscription commerce, and one of the best ways to retain loyal subscribers is to ensure that your subscription delivers value. Because many subscriptions allow subscribers the convenience to set it and forget it, your subscription business might not always be top-of-mind. That’s one of the many reasons why it’s easy for subscribers to "peace out" and churn when they feel like they aren’t getting the value they desire from your product or service.Continue Reading
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We all know that the holidays are a time of gift-giving—with Black Friday and Cyber Monday being two of the busiest days of the year for both brick-and-mortar and online sales. But there’s another kind of giving that’s promoted during the holidays, one that doesn’t have anything to do with shopping.Continue Reading
Over the past number of years, Thanksgiving weekend has turned into an all-out ‘deal-apalooza’ with merchants offering discounts galore that begin earlier and earlier each year. Cyber Monday fell one week later this year, on December 2nd (compared to November 26th in 2018). This means consumers have only 26 days between Thanksgiving and Christmas to get all their holiday shopping done. And subscription businesses too have a similarly compressed timeframe in which to make their revenue goals for the year.Continue Reading
Many key business processes today are run on a suite of SaaS business applications. From marketing automation to inventory management to accounting, best-in-breed applications have permeated even the stodgiest of industries. While these applications have created tremendous efficiencies, it’s critical to ensure that each application is using comprehensive, up-to-date data. To do this requires integrated systems that share data automatically.Continue Reading
Recently, we wrote about the trends expected this holiday shopping season. We discussed tips and best practices related to gift subscriptions, coupons, and free trials which can be very effective tactics that subscription businesses can use to acquire new subscribers during this most wonderful time of the year.Continue Reading
Most CFOs would agree, there's a lot to like about subscriptions - from predictable, compounding revenue to deep, long-term customer relationships. However, nothing jeopardizes subscription profits faster than involuntary churn due to failed payments.Continue Reading
Last week, Recurly was a sponsor at the first annual SUBSCRIPTION SHOW, hosted by Subscription Insider and held in the beautiful if chilly downtown Boston. The show featured presentations and panels from some of the top in the industry including Worldpay, JPMorgan Chase, the NBA, A+E Networks, Sirius, Marvel, and Intuit, along with a number of other other Enterprise businesses and SMBs. The primary subscription verticals represented were OTT/streaming media, publishing, SaaS, and box of the month, and most attendees are from companies looking to mature their subscription product offerings or transition their product/service into a subscription model, rather than businesses that are completely new to subscriptions.Continue Reading
There comes a time when a subscriber may consider canceling a subscription. In fact, nearly 40% of subscribers of any service type cancel. More than a third cancel in less than three months, and over half cancel within six, according to a study by McKinsey and Co. So, how can you get subscribers to stick around? Instead of allowing subscribers to churn, you can retain them by enabling them to pause their subscription.Continue Reading
That time of year is approaching, when sleigh bells are rung, dreidels spun—and retailers look forward to making their revenue numbers for the year.
For retailers and shoppers alike, the holiday season officially kicks off on Black Friday followed by Cyber Monday, an even more popular shopping day. Last year, 67 million shoppers stole time away from work to make a dent in their holiday gift list on Cyber Monday. Overall, online purchases account for around 20% of holiday sales.Continue Reading
You rely on your payment gateway for business success. Without it, you simply can’t accept payments from customers. Unfortunately, all gateways at one time or another experience outages and performance issues. Across Recurly’s supported gateways, we’ve documented an average of 40 performance issues per year. With downtimes up to several minutes, this can add up to significant lost revenue. This is no insignificant concern for an online business because transaction success directly contributes to maximizing your revenue.Continue Reading