Optimizing Your Subscription Business with Data-Driven Insights

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analytics metrics webinar

Subscription businesses continually need to optimize. They work to design their plans and pricing to best meet the needs of their customers and their business. They try to reduce friction and boost loyalty, all in the service of maximizing customer satisfaction and business revenue. They seek to acquire and retain customers with the greatest LTV, while at the same time, keeping their customer acquisition costs down. And then they seek to improve everything each month! It’s a never ending process.

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Comparative Churn Data to Gauge the Health of Your Business

Because it can so negatively impact monthly recurring revenue, customer churn is something that subscription businesses take very seriously. Churn is an important concern as it takes away from the hard-fought efforts to acquire and retain customers. Because of this impact on revenue and subscriber numbers, a subscription business’ monthly churn rate is an indicator of the health of the business, and it should be monitored closely.

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New and Improved Emails for Your Customers!

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New Features email

A crucial aspect of successful subscription billing involves being able to communicate with customers. Recurly sends several million emails every month on behalf of the many subscription businesses that depend on our platform, and we are constantly seeking ways to improve this function. After listening to great feedback, we’ve made a number of changes in response. Here’s an overview of what’s changed along with screenshots to show how these changes appear in Recurly.

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Subscriptions Power the New ‘Mobility Market’

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Trends

Subscription commerce continues to evolve. Long ago, subscriptions centered on newspapers, magazines, and for teenagers, the Columbia Record Club. With the dawning of the internet age, subscriptions took over new realms such cloud software, digital entertainment, and boxes of the month. As the subscription model continues to prove its appeal and its versatility, subscriptions enter new and unexpected realms.

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You CAN Take it With You: New Rules for Cross-Border Streaming in the EU

The modern world is increasingly connected and mobile. Our devices are ‘always on’ and give us 24/7 access to all things digital for work and play. Whether you want to watch movies or TV on your iPhone on the bus, or stream your favorite playlist, or listen to the latest hip podcast while on the go—anytime, anywhere access is what it’s all about.

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Why Sittercity Relies on Recurly: A New Case Study

In many communities, finding a babysitter or nanny is hard. Sittercity realized the challenges parents and others faced and launched a website to solve the problem, providing parents with a better, more effective way to find childcare. Founded in 2001, the service—which is accessed via a monthly subscription fee—has connected millions of families across the U.S. with qualified babysitters and nannies.

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Live Webinar on Subscription Best Practices: Measuring and Reporting Financial Performance

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webinar

Finance teams deliver more than monthly financial reports. As a subscription business scales, finance professionals are often challenged by the complexities of recurring revenue and billing.

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Predicting the Next E-Commerce Boom

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Payment Gateway Asia-Pacific APAC

If you had a crystal ball that could tell you where the next major market for e-commerce will emerge, what would you do? Would you seize the opportunity to expand your business into this burgeoning market?

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The Internet of Things and the Transformational Power of Data

The Internet of Things is transforming how we live, work, and play. Beyond the familiar ‘smart’ devices in our homes, such as thermostats and fitness trackers, the Internet of Things (IoT) has applications in a wide-ranging realm. There are devices that can find our lost phones and luggage, monitor our heart rates and blood pressure, tell us when our cars need maintenance, help manage traffic when we drive, and help make our manufacturing sector and our cities more efficient. The web of connected devices that comprise the Internet of Things promises to bring convenience, efficiency, cost savings, peace of mind, improving our lives in any number of ways.

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Blueprint for Subscription Success: What to Look for in a Subscription Platform

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Best Practices e-book download

In e-commerce, transactions can fail for any number of reasons, and every time a transaction is declined, the business loses revenue. With subscription businesses, the problem is compounded by the fact that subscription revenue is recurring revenue. This makes effective management of billing and payments especially critical: any time a transaction fails, a customer can churn.

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