Having proven its appeal to both businesses and consumers, more and more companies are adopting the subscription model as a better way to provide access to their products or services, all the while generating consistent, recurring revenue. It’s a win-win for both subscribers and the business—which is why subscriptions are one of the fastest-growing categories in e-commerce.Continue Reading
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Global marketing involves more than simply selling a product in other countries. You need to speak to subscribers in their preferred language and ensure that their experience signing up and paying for your subscription product or service is streamlined and optimized.
Recurly is pleased to announce support for 11 different languages and 22 dialects* in customer emails. By providing localized transactional emails, Recurly merchants can send email to their subscribers in the language they prefer. Recurly also provides localized checkout pages based on the location of the customer’s browser and the primary language associated with that location.Continue Reading
The best way to learn about subscription billing best practices are from some of the people who helped establish them. SUBCOM provides that opportunity. I had the great fortune to hear about various subscription challenges and their clever solutions from folks who work at Rent the Runway, Pandora, ZipCar, Adobe, Match.com, and many others.Continue Reading
Churn is a key metric in subscription commerce, tracked closely by the most specialized Box of the Month businesses to multi-million-dollar enterprise SaaS companies. This is because even slight differences in churn rates can have a significant impact on revenue growth.
Understanding how to minimize churn and increase subscriber retention is a key focus for successful subscription commerce companies. It’s a significant area of focus for Recurly, too, as we are continually working to develop new technology to reduce churn. We also want to make sure we are sharing our expertise, and our newest e-book discusses key considerations in managing churn and retaining subscribers.Continue Reading
A few months ago, we laid out Recurly’s approach to optimizing subscription billing using machine learning. Today, we have a follow-up with more details about our approach, answers to common questions, and discussion about the improvements we’re gaining for our customers.Continue Reading
Subscription businesses can lose the happiest of subscribers because of involuntary churn. Even slight variations in churn can have a significant impact on revenue, so it’s critical to address involuntary churn—and now machine learning can help.Continue Reading
JW Player is an impressive company. It has developed into the world’s largest network independent video platform, used in 193 countries and powering 20 billion videos via two billion unique devices each month. That represents 900 million hours of video—or approximately five percent of all videos streamed online. Since 2013, JW Player has used the Recurly subscription management platform to monetize its SaaS business.Continue Reading
Subscription success demands a laser focus on providing subscribers with consistent value which leads to predictable recurring revenue. We recently explored the topic of subscriber acquisition. Now, in our newest e-book, we outline techniques, tactics, and best practices that subscription businesses can use to increase subscriber retention.Continue Reading
In February, couples around the world plan for how to celebrate Valentine’s Day. While flowers and chocolate are time-tested testaments of affection, gift cards have become a popular choice in our more modern, e-commerce-driven times.Continue Reading
Every subscription business encounters credit card declines. These declines increase churn, reduce your revenue, and can negatively impact your subscriber relationships. But, with the right subscription management platform, you can minimize their impact.
Recurly has the advantage of working with thousands of subscription businesses which come from a wide range of industries. Many of these are ‘high-velocity’ businesses with large subscriber bases generating high transaction volumes annually. This gives us access to hundreds of millions of data points that encompass billions of attributes from many different types of companies in both B2B and B2C categories.Continue Reading