Subscriber Acquisition: Best Practices and Key Metrics

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e-book

Subscriber acquisition is both an art and a science—and it can be a complex undertaking. A business needs to know who its best customers are likely to be, have a thorough understanding of what it is they want and what the business can provide (their pain points and how best to solve them), and how much customers are willing to pay.

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Curation and Consumables: Two Keys to Growth in the Subscription Box Market

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subscription boxes

For consumers, one of the most popular subscription type is the subscription box—that curated collection of goodies that subscribers receive on a regular basis (often monthly, but not always) which the box purveyor hopes will delight and surprise its recipient. Beauty boxes such as Birchbox were an early success story, along with BarkBox for dog owners, and Loot Crate which provides “epic collectibles” and seeks to “unite and inspire the world through the shared celebration of fandom.”

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Amazon Goes Back to School and Reduces Customer Friction

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frictionless commerce

“Learning is a treasure that will follow its owner everywhere.”  -- Chinese Proverb

In many parts of world, the month of August means the end of the school break. Students go back to school, parents’ lives become calmer, and businesses start to ramp up their various activities as employees return from their vacations. The holiday season and its bonanza of shopping and other activities is only few short months away, so it’s time to get busy.

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Subscription Best Practices: How to Reduce Friction and Accelerate Revenue Growth

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webinar

The subscription model is ideal for today’s customer-centric, digital economy. However, to drive momentum and sustain growth, subscription businesses need to eliminate points of friction that can limit conversion from potential subscribers or cause existing subscribers to downgrade or churn.

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Starbucks & Amazon Streamline Checkout and So Can You

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Best Practices subscription trends

Businesses are always looking for ways to make it easier for customers to interact and make purchases. Starbucks launched a mobile ordering system nationwide in 2015, letting customers avoid the long lines at the store by using the Starbucks app to place their order which is then waiting for them when they come into the store. Tesco, a UK grocery store chain, recently debuted their “Scan As You Shop” system where customers use a handset to scan their own items and then put them directly into their bags in their shopping cart.

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On Beer, Germany, and the Importance of Customer Retention

Recently, we wrote a blog that involved a London pub’s innovation in beer drinking that enabled a friction-free experience for its customers during the busy holiday season. The goal of course of frictionless commerce is to make it easier for your customers to shop, pay, and receive their purchases, and in return, you’ll gain more customers and sell more of whatever it is you offer, from beer to business services.

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Marketing to the “Mom” Demographic

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subscription trends

In marketing and advertising, “key demographics” are the linchpin around which campaigns are formulated. The demographic informs marketers’ efforts to create highly tailored messages that will convert the most number of new customers and gain the highest amount of revenue from them. These target demographics of course vary by product and industry, and their interests and relative amounts of spending power, perhaps even somewhat determine, what is ultimately produced and sold.

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How Over-The-Top Services Came Out On Top

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OTT

Recently, PYMNTS spoke to Recurly’s CEO Dan Burkhart about the incredibly dynamic and increasingly dominant business of Over-the-Top (OTT) streaming services. These companies have been disrupting the more traditional services, such as broadcast cable TV, for several years now, becoming “the new normal” for an increasingly broad audience and consumer segment. However, as the article notes, “the competition is fierce, and consumers are fickle.”

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What Boxing and Cord-Cutting Have in Common

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OTT hybrid billing model

There’s a record that’s set to be broken next weekend. If you’re a fan of “combat sports,” then you probably already know that we’re referring to the upcoming fight between Floyd Mayweather and Connor McGregor, which is expected to be “the biggest fight ever in the history of two people punching each other," as colorfully described by UFC President Dana White. The event, scheduled for August 26th, is expected to gross over a half a billion dollars, with much of the viewership numbers—and money—coming from those watching the fight as a pay-per-view event.

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What Subscription Businesses Can Learn From a Busy London Pub

Last December, a pub in central London did something unique to help improve its customers’ experience. Bars and pubs in London can be crowded, especially during the holidays. They’re so crowded, in fact, that customers wait an average of 12 minutes per drink order at the bar. Depending on how many trips a patron takes, this can take a big bite out of their time for merriment and socializing with friends. Indeed, this lengthy wait time was a huge annoyance and the pub knew it.

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