Dunning Best Practices & How Recurly’s Dunning is Different

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Best Practices Churn dunning

In today’s blog, we’re continuing our discussion about dunning. As a reminder, dunning is the process of communicating with customers (usually by email) to try to collect payments due. In effect, discussions about dunning are really discussions about these customer communications.

In our last blog, we described how the dunning process works at each step and the decisions the merchant can make which can optimize the process and improve results. We also outlined how Recurly’s dunning process is more effective.

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Live Webinar: Choosing the Right Subscription Billing Platform

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webinar

To meet the demands of a high-performing subscription business, the right billing platform is critical for rapid and sustained growth. Join us as we share the definitive checklist for subscription billing growth and success in this live, one-hour webinar.  

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How a Flexible Dunning Schedule Improves Transaction Success Rates

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Churn dunning

Subscriber churn is a key concern for subscription businesses. When subscribers leave, the business loses both current and future recurring revenue. Of course, some churn is “involuntary”—occurring as a result of a failed payment rather than a subscriber cancelling deliberately.

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How Recurly Helps Asana to Scale Accounting and Finance Operations

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Customer Case Studies NetSuite

Asana makes a popular SaaS app used by business teams to more effectively track and manage work and projects. In 2012, the Asana team needed a robust solution to manage their subscription billing and payments functions. They chose the Recurly subscription management platform, and  built it into their financial operations, to power their growth in the enterprise SaaS category.

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Subscription Commerce Trends for 2018

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subscription trends

Subscription commerce is ever evolving. A few years ago, who would have expected Porsche to launch a subscription service? Or that monthly boxes of beauty samples or shaving supplies and OTT services would propel the subscription model to new heights? And how will these trends shape the subscription space going forward—and drive growth and innovation?

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How to Ensure That Price Changes Don’t Add Friction to the Subscriber Experience

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Best Practices

In our previous post in this series, we discussed the importance of reducing the friction that occurs during the subscriber lifecycle in order to promote and support continued revenue growth. We focused on free trials as a way to reduce sign-up friction in that post.  

But friction at sign-up is only one touch-point in the subscriber lifecycle. In order to extend the lifetime of your subscribers, you must look for and reduce points of friction throughout their entire lifecycle, from engagement through retention.

In light of Netflix’s recently announced pricing changes last month, this seems a good opportunity to talk about price increases as a point of friction.

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New Research on Subscriber Acquisition Methods and Results

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analytics metrics research Recurly Research

Benchmark data is an invaluable resource. It can help businesses make better-informed decisions and provide an objective means to gauge business performance. Recurly has unique and valuable access to comprehensive data and metrics that can help subscription businesses make those critical decisions.

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New Billing Models for Changing Consumption Patterns

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New Features hybrid billing model

The success of the subscription model has altered the e-commerce landscape. Numerous new and innovative businesses in a variety of industries are launching every week, focusing on the subscription model to provide a better customer experience and build loyalty. As well, a number of notable, ‘traditional’ businesses have transitioned, in whole or in part, to a recurring revenue model. Adobe, for example, no longer sells its software via a licensing model but provides access through a monthly SaaS subscription fee.   

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What Is Involuntary Churn & What You Can Do About It

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Best Practices Churn decline management

One of the main challenges subscription businesses face is churn, which lowers the number of subscribers  and monthly recurring revenue. The two types of churn are voluntary and involuntary, and because each is driven by entirely different things, as a subscription business, you need to take different steps to mitigate each type of churn.

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Using Machine Learning to Optimize Subscription Billing

As a data scientist at Recurly, my job is to use the vast amount of data that we have collected to build products that make subscription businesses more successful. One way to think about data science at Recurly is as an extended R&D department for our customers. We use a variety of tools and techniques, attack problems big and small, but at the end of the day, our goal is to put all of Recurly’s expertise to work in service of your business.

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