The growth of mobile over the past few years should come as no surprise, and many analysts have been wondering whether e-commerce sales via mobile devices will one day overtake sales completed on desktops and laptops. If the 2015 holiday season is any indication, that is a distinct possibility.
According to comScore, a digital measurement firm, ecommerce sales during November and December originating from desktops and laptops increased by 6% in 2015, to $54 billion. They were expected to increase 9%. The increase in sales from mobile devices? A “staggering” 59%, reaching $12.7 billion—$1 billion more than had been predicted.
If 2015 was the year that mobile “ate brick-and-mortar,” as the chairman emeritus of comScore so colorfully remarked, what does 2016 hold in terms of the future of mobile e-commerce as an essential shopping channel? And is your subscription business prepared to take full advantage of the fact that so many of your customers and prospects are not just texting, talking and taking selfies on their phones, but shopping and buying as well?
Want to learn more about Recurly’s mobile options, including our Native Mobile SDK and Mobile Web Solution? Read more about our mobile solutions here or contact our Sales Team.
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