A new study by Millward Brown Digital highlights yet another reason why Recurly’s Pay with Amazon can significantly boost sales: customer conversions. Most notably among Prime members, Amazon’s conversion rate is a whopping 74%. And for non-Prime members, the conversion rate is still at 13% - that’s four times the average conversion rate of 3.32% for online retailers. If anything, these conversion rates illustrate strong loyalty to Amazon. Continue Reading
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The value of Recurly is that we no longer have to worry about the different aspects of subscription management. Instead, we can focus on things that are our core competency, like adding value to our service and expanding our offering. That’s been a huge win for us.