The Value of Utilizing Multiple Payment Gateways

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gateway routing Best Practices

Subscription businesses that want to optimize their payment process and gain an edge over their competition should consider integrating with a second payment gateway. A second gateway can offer increased operational efficiencies along with a variety of other benefits.

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Set Yourself Up for Subscription Success With Recurly’s 2019 Guide

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e-book Best Practices

In today’s ever-evolving subscription commerce landscape, businesses must meet their subscribers’ present needs while also planning for how they will respond to future changes in the marketplace. The most successful businesses are those that have the flexibility to innovate, with solutions that are efficient and scalable.

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How PayPal Reduces Friction and Increases Conversions

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Payments PayPal Best Practices

Checkout abandonment is the ongoing bane of ecommerce companies. Many such companies have dedicated product and engineering teams continuously monitoring and finding ways to increase conversion rates at checkout. One key to increasing conversion rates is removing friction.

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Improve Transaction Success With Recurly’s Account Updater

If you’re an e-commerce business, two of the most dreaded words you’ll hear are “card declined.” When a credit (or debit) card is declined, the sale can’t go through and you don’t earn that revenue. If you’re a subscription business processing a recurring payment, a declined card can also result in involuntary subscriber churn.

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Pause Subscriptions to Minimize Voluntary Churn and Maximize Revenue

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Best Practices Churn subscriber retention

Subscription businesses work hard to provide their subscribers with value. Despite their best efforts, subscribers do cancel, sometimes due to things that are out of the business’ control. For example, perhaps the business is an OTT provider that streams certain sports. Since most sports are seasonal, during the off-season, the subscriber may not use the service and may opt to cancel. Or time and money constraints, or work or travel obligations prevent subscribers from using and enjoying their subscriptions.

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Gift Cards: Time to Redemption Makes the Difference

In February, couples around the world plan for how to celebrate Valentine’s Day. While flowers and chocolate are time-tested testaments of affection, gift cards have become a popular choice in our more modern, e-commerce-driven times.

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Recurly’s Top Blog Posts of 2017

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Best Practices

The New Year is a time to reflect on the year that has passed and plan for what lies ahead. At Recurly, it’s become our tradition to look back on our blog posts from the previous year and see which were the most popular. We’re always pleased to see how many clicks and shares our posts receive, and hope that our blog helps customers better use Recurly to manage and optimize their subscription business.

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How Effective is Your Dunning Strategy? Recurly Analytics Has the Answer.

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Churn Best Practices dunning

As we have discussed in the first and second blog in this series, dunning is a key process for maximizing revenue, and Recurly offers flexible tools to help you develop and manage your dunning strategy. In particular, Recurly users can set:

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Dunning Best Practices & How Recurly’s Dunning is Different

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Churn dunning Best Practices

In today’s blog, we’re continuing our discussion about dunning. As a reminder, dunning is the process of communicating with customers (usually by email) to try to collect payments due. In effect, discussions about dunning are really discussions about these customer communications.

In our last blog, we described how the dunning process works at each step and the decisions the merchant can make which can optimize the process and improve results. We also outlined how Recurly’s dunning process is more effective.

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How to Ensure That Price Changes Don’t Add Friction to the Subscriber Experience

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Best Practices

In our previous post in this series, we discussed the importance of reducing the friction that occurs during the subscriber lifecycle in order to promote and support continued revenue growth. We focused on free trials as a way to reduce sign-up friction in that post.  

But friction at sign-up is only one touch-point in the subscriber lifecycle. In order to extend the lifetime of your subscribers, you must look for and reduce points of friction throughout their entire lifecycle, from engagement through retention.

In light of Netflix’s recently announced pricing changes last month, this seems a good opportunity to talk about price increases as a point of friction.

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