GivingTuesday and Why Recurring Donations are the Best Donations

posted in:
Best Practices nonprofits

We all know that the holidays are a time of gift-giving—with Black Friday and Cyber Monday being two of the busiest days of the year for both brick-and-mortar and online sales. But there’s another kind of giving that’s promoted during the holidays, one that doesn’t have anything to do with shopping.

Continue Reading

Four Tips to Make the Most of the Season of Sharing—and Shopping

Recently, we wrote about the trends expected this holiday shopping season. We discussed tips and best practices related to gift subscriptions, coupons, and free trials which can be very effective tactics that subscription businesses can use to acquire new subscribers during this most wonderful time of the year. 

Continue Reading

Why Pausing a Subscription Can Be a Powerful Retention Tactic

There comes a time when a subscriber may consider canceling a subscription. In fact, nearly 40% of subscribers of any service type​ cancel. More than a third cancel in less than three months, and over half cancel within six, according to a study by McKinsey and Co. So, how can you get subscribers to stick around? Instead of allowing subscribers to churn, you can retain them by enabling them to pause their subscription. 

Continue Reading

Accelerating E-Commerce Growth With Subscriptions

posted in:
Best Practices e-commerce webinar

According to McKinsey, subscription e-commerce has grown 100% a year over the last five years. Savvy e-commerce companies are taking full advantage of the subscription model—predictable revenue and deep customer relationships—to gain a competitive advantage and accelerate growth.

Continue Reading

Strategies for Improving the Subscriber Checkout Experience

We’ve all been there: waiting in line at the grocery store with one item behind someone with twenty. It’s frustrating. The checkout process in e-commerce can be frustrating too, and subscription businesses should do all they can to optimize and streamline this process for their subscribers. Why? Because eliminating friction from the checkout experience is a best practice and can increase conversions. What are some ways to do this?

Continue Reading

The Value of Utilizing Multiple Payment Gateways

posted in:
Best Practices gateway routing

Subscription businesses that want to optimize their payment process and gain an edge over their competition should consider integrating with a second payment gateway. A second gateway can offer increased operational efficiencies along with a variety of other benefits.

Continue Reading

Set Yourself Up for Subscription Success With Recurly’s 2019 Guide

posted in:
Best Practices e-book

In today’s ever-evolving subscription commerce landscape, businesses must meet their subscribers’ present needs while also planning for how they will respond to future changes in the marketplace. The most successful businesses are those that have the flexibility to innovate, with solutions that are efficient and scalable.

Continue Reading

How PayPal Reduces Friction and Increases Conversions

posted in:
Best Practices Payments PayPal

Checkout abandonment is the ongoing bane of ecommerce companies. Many such companies have dedicated product and engineering teams continuously monitoring and finding ways to increase conversion rates at checkout. One key to increasing conversion rates is removing friction.

Continue Reading

Improve Transaction Success With Recurly’s Account Updater

If you’re an e-commerce business, two of the most dreaded words you’ll hear are “card declined.” When a credit (or debit) card is declined, the sale can’t go through and you don’t earn that revenue. If you’re a subscription business processing a recurring payment, a declined card can also result in involuntary subscriber churn.

Continue Reading

Pause Subscriptions to Minimize Voluntary Churn and Maximize Revenue

posted in:
Best Practices Churn subscriber retention

Subscription businesses work hard to provide their subscribers with value. Despite their best efforts, subscribers do cancel, sometimes due to things that are out of the business’ control. For example, perhaps the business is an OTT provider that streams certain sports. Since most sports are seasonal, during the off-season, the subscriber may not use the service and may opt to cancel. Or time and money constraints, or work or travel obligations prevent subscribers from using and enjoying their subscriptions.

Continue Reading

Ready to Get Started?

Request a Demo