In our previous post in this series, we talked about the difference between cancellation and churn. The post outlined the different actions you can take when a customer cancels to try to prevent them from churning and how Recurly helps to identify these customers.
Because we know you can’t prevent all churn, we want to talk about ways to analyze your subscriber churn rate to surface insights that you can then act upon. In particular:
- Where does your churn rate stand in comparison to your competitors and/or to the market as a whole?
- What are some of the meaningful data points related to churn that provide actionable intelligence?