In the past, we’ve shared how gift cards and plans can help you acquire new subscribers. Today, in the midst of COVID-19, gift cards and plans are as important as ever to help you acquire subscribers and retain the ones you already have.Continue Reading
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Subscriber acquisition is both an art and a science—and it can be a complex undertaking. A business needs to know who its best customers are likely to be, have a thorough understanding of what it is they want and what the business can provide (their pain points and how best to solve them), and how much customers are willing to pay.Continue Reading
Recently, we wrote a blog that involved a London pub’s innovation in beer drinking that enabled a friction-free experience for its customers during the busy holiday season. The goal of course of frictionless commerce is to make it easier for your customers to shop, pay, and receive their purchases, and in return, you’ll gain more customers and sell more of whatever it is you offer, from beer to business services.Continue Reading
In our previous post in this series, we talked about using data to identify your most profitable subscribers and the metrics to measure campaign and channel profitability. In this post, we’ll focus on how you can leverage your existing subscribers to acquire more.Continue Reading