In 1965, American families began clipping coupons en masse and marketers realized how coupons convert prospects, upsell customers, and encourage brand loyalty. In 1990, the internet begat the era of online coupons, making it easier than ever for subscription-based and other businesses to reach an online audiences with their promotions.Continue Reading
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In our first post in this series, we discussed how important it is for marketers to know their customers, in particular when designing campaigns and incentives to promote their business and bring in new subscribers. In today’s blog, we present ideas for the specific kinds of promotional campaigns merchants create to achieve different goals and how to use Recurly’s coupon functionality to create the right incentive.Continue Reading