Subscription Commerce Cyber Monday Recap

Over the past number of years, Thanksgiving weekend has turned into an all-out ‘deal-apalooza’ with merchants offering discounts galore that begin earlier and earlier each year. Cyber Monday fell one week later this year, on December 2nd (compared to November 26th in 2018). This means consumers have only 26 days between Thanksgiving and Christmas to get all their holiday shopping done. And subscription businesses too have a similarly compressed timeframe in which to make their revenue goals for the year.

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Spreading Good Cheer Through Subscriptions This Holiday Season

That time of year is approaching, when sleigh bells are rung, dreidels spun—and retailers look forward to making their revenue numbers for the year. 

For retailers and shoppers alike, the holiday season officially kicks off on Black Friday followed by Cyber Monday, an even more popular shopping day. Last year, 67 million shoppers stole time away from work to make a dent in their holiday gift list on Cyber Monday. Overall, online purchases account for around 20% of holiday sales. 

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Recurly’s Promotional Toolkit Supports Subscriber Acquisition and Retention

Subscription businesses, like any other business, need to continually attract new customers—and of course, keep their existing customers happy. When businesses exceed all expectations, they may find themselves lauded in the trade press over these results, as AMC Theaters and Spotify were recently. AMC’s Stubs A-List movie ticket subscription service reported signing up over 900,000 subscribers last quarter, just 100,000 short of its one-year goal. Spotify reported reaching 108 million premium subscribers in Q2, representing a 31% increase year-over-year. 

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How Recurly Helps You Acquire New Subscribers

To be successful, subscription businesses need to retain subscribers and continually attract new ones. This is true for both the smallest startup and the largest enterprise. Recurly provides a number of tools to support our customers’ efforts to gain new subscribers.

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Gift Cards: Time to Redemption Makes the Difference

In February, couples around the world plan for how to celebrate Valentine’s Day. While flowers and chocolate are time-tested testaments of affection, gift cards have become a popular choice in our more modern, e-commerce-driven times.

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Recurly Gift Subscriptions: a Smart Customer Acquisition Strategy

Gift Subscription is not just a holiday buzzword for subscription businesses, it’s a smart customer acquisition strategy. Using the psychology of ‘social proof,’ a gift subscription given between friends or loved ones puts the gifter’s stamp of approval on the product or service, making the recipient more likely to use the gift and convert to a paying customer.

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Live Webinar: Powerful (and Profitable) Holiday Promotions That Drive Subscribers

This is the time when many marketers turn their attention to holiday promotions, to make the most of the revenue opportunities during this most wonderful time of the year. In this informative webinar, we’ll share the secrets of how subscription businesses can build powerful—and profitable—holiday promotions that drive revenue now and continue to grow their subscriber base in the new year.

Tuesday, September 23, 2016
10am PT / 1pm ET

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