Recently, we wrote a blog that involved a London pub’s innovation in beer drinking that enabled a friction-free experience for its customers during the busy holiday season. The goal of course of frictionless commerce is to make it easier for your customers to shop, pay, and receive their purchases, and in return, you’ll gain more customers and sell more of whatever it is you offer, from beer to business services.Continue Reading
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In our previous post in this series, we talked about using data to identify your most profitable subscribers and the metrics to measure campaign and channel profitability. In this post, we’ll focus on how you can leverage your existing subscribers to acquire more.Continue Reading
Various statistics from the 2016 holiday season show that retailers’ holidays were bright, with strong sales both in-store and online. For example, a recent article from eMarketer highlighted data from Retail Metrics which showed overall holiday spending likely rose 4%. Similarly, retail consulting firm Conlumino’s data showed total holiday sales rose 3.8% to $196.1 billion—the biggest growth since 2011—led by a 17.1% increase in online spending.Continue Reading
Gift Subscription is not just a holiday buzzword for subscription businesses, it’s a smart customer acquisition strategy. Using the psychology of ‘social proof,’ a gift subscription given between friends or loved ones puts the gifter’s stamp of approval on the product or service, making the recipient more likely to use the gift and convert to a paying customer.Continue Reading
This is the time when many marketers turn their attention to holiday promotions, to make the most of the revenue opportunities during this most wonderful time of the year. In this informative webinar, we’ll share the secrets of how subscription businesses can build powerful—and profitable—holiday promotions that drive revenue now and continue to grow their subscriber base in the new year.
Tuesday, September 23, 2016
10am PT / 1pm ET