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millennials subscription trends

Millennials are a unique demographic. Generally defined as being born between the early 1980’s and the late 1990’s, there's no lack of commentary around this generation, which is the largest in U.S. history (they’re essentially the children of the Baby Boomers—the ‘Me Generation’). Time Magazine memorably dubbed them the ‘Me Me Me Generation’ for being both confident and assertive (among other traits).

As a cohort, millennials in the U.S. number 80 million. Cumulatively, they add 600 billion of their hard-earned dollars to the economy every year, which is a full 28% of all daily, per-person consumer spending. By 2030, this number is forecasted to rise to 35%, according to a recent article in Forbes.

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