Addressing Seasonality in Your Subscription Business

Software as a Service—also known as the SaaS model—was one of the earliest adopters of the subscription model concept. There are, of course, a multitude of compelling, strategic reasons to adopt a subscription model based on access rather than ownership: more predictable recurring revenue streams (and compounding revenue); improved subscriber experience and greater subscriber loyalty; access to more consistent data from the confluence of marketing, customer, and billing events; and easier inventory management. 

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