Cancellation vs. Churn: What’s the Difference and Why It Matters

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Churn Webhooks cancellation

Do you know what your subscriber churn rate is? How about the median churn rate for your industry? Do you know the difference between churn and cancellation? And perhaps most importantly, do you know what you can do to try to prevent a customer who has cancelled from churning?

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Announcing New Webhook for Dunning Notifications

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New Features Webhooks dunning

Recurly is excited to announce a new dunning webhook notification. In subscription businesses, when a customer’s renewal payment fails, the customer enters the dunning process. Businesses using Recurly can use this webhook to receive information on customers in dunning, letting them manage, monitor and optimize their subscribers’ journeys through the dunning process and deploy programmatic responses, as desired. The webhook allows subscription businesses to integrate with various systems that enable these programmatic responses.  

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How to Use Webhooks to Recover Customers

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Best Practices API Webhooks dunning

As noted in a previous blog post, there are different ways to get information out of Recurly, and each option has different pros and cons depending on the specific objective. Using the right tool for the task at hand ensures an efficient use of resources and an improved experience for both you and your customers.

For example, webhooks are a very effective means to obtain information. A webhook is an HTTP callback that occurs when something happens. It’s a simple, automated event-notification system. A web application that has implemented webhooks will POST a message to a designated URL to trigger additional events or notifications.

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Using the Right Tools for the Right Job: A Data Extraction Story

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API Webhooks exports

Just as a carpenter would certainly choose a hammer to drive a nail, not the blunt end of a screwdriver, so too should a merchant use the correct tool to extract data from Recurly.

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Making the Most of Recurly with Multiple Webhooks

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New Features Webhooks

In a SaaS-connected world, where best-of-breed software companies have developed  on-demand, highly focused solutions to support a variety of business functions, Recurly merchants weave specialized applications together to create a solution that’s tailored to their business.

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